MEDIA

The March Forward media packet contains essential information on the solidarity campaign for journalists and media outlets.

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main logo

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march forward main logo on black background
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march forward main logo with black text on red background
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march forward main logo with black & white text on red background
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march forward main logo with white text and blue arrow on red background
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march forward main logo with date and white text on black background
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march forward main logo with date and black text on red background
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march forward main logo with date and black & white text on red background
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march forward main logo with date, white text and blue arrow on red background
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Simplified logo 1

March Forward simplified logo 1 – black on transparent background
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March Forward simplified logo 1 – blue on transparent background
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March Forward simplified logo 1 – red on transparent background
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March Forward simplified logo 1 – white on black background
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March Forward simplified logo 1 – red on black background
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March Forward simplified logo 1 – blue on black background
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Simplified logo 2

March Forward simplified logo 2 – white on red background
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March Forward simplified logo 2 – red on black background
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March Forward simplified logo 2 – black on red background
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March Forward simplified logo 2 – red on transparent background
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HOW TO GET INVOLVED:

At the core of March Forward is a powerful visual statement: walking backward, stopping, and then marching forward.

This action symbolizes the regression of gender equality worldwide and the urgent need to push ahead.

Inspired by past viral movements like #MeToo, this simple yet impactful act allows anyone to take part, amplifying awareness and solidarity through a universal language of movement.

March Forward invites individuals, public figures, organizations, and businesses to join the movement with the following actions: 

Take the March Forward Challenge – Walk backward (symbolizing regression in gender equality), stop, and then march forward to demonstrate commitment to progress.

Share your video – Post challenge video on social media, using the hashtags #MarchForward and #MoveForward.

Sign the pledge – Make a public commitment to gender equality and call on world leaders to act.

Amplify the message on social media – Post about why gender equality matters, share personal stories, and use campaign assets to spread awareness.

KEY VISUALS AND MEDIA MOMENTS:

Journalists and media outlets are invited to capture and amplify these moments, helping to drive global awareness and action.

Media outlets are encouraged to capture and share the following campaign highlights:

Public figures, athletes, and performers walking backward before events to symbolize regression and then moving forward in solidarity. Landmark locations worldwide lit up in March Forward colors to

Companies reversing their logos on social media and in advertisements during the teaser phase.

Companies reversing their logos on social media and in advertisements during the teaser phase.

Community-led marches and rallies demonstrating global commitment to gender equality.

Media contact:

For international media enquiries,
please contact:

media.team@unwomen.org 

To subscribe to UN Women‘s Media List:

https://www.unwomen.org/en/news/media-contacts

For local media enquiries, please contact your respective National Committee.